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About us
Born from a simple belief
Everyone deserves to feel safe, comfortable and respected in their own home. From day one, our focus has been on compassionate, person-centred support that preserves dignity and promotes independence.
Our story
Kindness guides everything we do
We provide care and support across Harrogate and neighbouring communities, taking time to understand the people we support and building trusted relationships with them and their families.
Our carers are chosen for their empathy and commitment as well as their skills. Every member of our team is fully trained, DBS-checked and supported to deliver consistent, high-quality care.
Clear communication is central to how we work. We keep people and families informed, welcome feedback and work alongside healthcare professionals where needed. You can expect punctual visits, respectful staff and practical support that puts comfort and safety first.
We measure success in the small but meaningful moments: a shared cup of tea, a safe walk in the garden, or a conversation that brings reassurance and confidence.
Meet the team
Victoria Charles
Founder & Care Manager
"My passion has always been helping others, and I set up Pure Hearts with a clear vision: to provide high-quality, person-centred care that helps people live safely, comfortably and independently in their own homes.
As a manager, I know how important it is to build genuine, trusting relationships with the people we support and their families. Care is about much more than meeting practical needs. It's about treating every person with compassion, dignity, kindness and respect.
I lead by example and work closely with my team so these principles show in everything we do."
Why choose us
What you can expect from us
Our promise
Reliable, person-centred care with respect, professionalism and compassion. Our trained, DBS-checked carers work closely with you and your family.
Care built around you
Every plan is tailored to the person, from medication reminders and meals to companionship and getting out and about, and reviewed as needs change.
More than care
Great care is about more than practical help. Our carers build real relationships and work in partnership with families.
Safe & trusted
Professional care you can rely on
Safe, trusted & professional
All team members are DBS-checked, fully trained and supported through ongoing professional development to keep standards high.
Safeguarding & confidentiality
The wellbeing of the people we support is our highest priority. We follow robust safeguarding procedures, carry out regular risk assessments and keep personal information secure in line with UK GDPR.
Book your free care assessment
Finding the right care starts with a conversation. We'll take the time to understand your needs, talk through the support available and recommend what would suit you best. No cost, no obligation.